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・ Michel Déon
・ Michel Désautels
・ Michel Ecochard
・ Michel Ekman
・ Michel Elefteriades
・ Michel Emer
・ Michel Emmanuel Rodocanachi
・ Michel Engels
・ Michel engine
・ Michel Enríquez
・ Michel Ephrussi
・ Michel Erhart
・ Michel Esdras Bernier
・ Michel Esteban
・ Michel Estevan
Michel et Augustin
・ Michel Etcheverry
・ Michel Ettore
・ Michel Eugène Chevreul
・ Michel F. Bolle
・ Michel Faber
・ Michel Fabrizio
・ Michel Fagadau
・ Michel Fanget
・ Michel Farinet
・ Michel Fattal
・ Michel Fau
・ Michel Fauconnet
・ Michel Faulkner
・ Michel Feher


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Michel et Augustin : ウィキペディア英語版
Michel et Augustin

Michel & Augustin is a French brand of food created in 2005 by Augustin Paluel-Marmont and Michel de Rovira,〔(Construire une marque Michel et Augustin : le capital sympathie ) April 27, 2005〕 two ESCP-Europe alumni. Michel de Rovira attended HEC and INSEAD Business School.
The brand started by producing flavored cookies (''Petits sablés ronds et bons''), and soon complemented its range with premium yogurt drinks (''Vache à boire'') and Lassi. In 2007, it started to commercialize yogurt ice-creams. By 2009, they had over 60 SKU's.
The marketing target is Parisian and French bobos and the products are sold in food stores and coffee shops. The communication of the brand is inspired by buddy brands such as Ben & Jerry's, Nantucket Nectars or innocent Drinks, capitalizing on complicity with the customer.
==References==


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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